Responsible for 7 senior living (Independent, assisted, memory care) communities across the state of Georgia and North Carolina. Concentration on census growth, strategic sales planning, marketing budgets, coaching of sales teams, and measurement of performance metrics for communities. Part of planning and development for $350 million CCRC project in Raleigh slated to open in 2025.

Build recognition of Advantage Private Home Care for potential referral sources such as hospital case managers and discharge planners, rehab administrators, physicians offices, senior living communities, and other aspects of senior health care. I also meet with families to discuss care options and potential resources for planning.

I was recruited to JHL after a 4 year stay with Belmont Village. My talents have always lied in the ability to transform a community that has been underperforming and turn it around in a short period of time. After increasing occupancy by 32%, culminating in Berman Commons’ first months of 100% resident occupancy and selling over $2 million in revenue since 2019, I was promoted to the role of Area Sales Manager.

My main responsibilities are to incorporate marketing plans, data-driven insights on industry trends, sales techniques, and strategic direction into the revenue growth process. I incorporate true data analysis while interviewing, hiring, training, supporting, coaching, and using my ability to mentor/motivate new sales teams through in-person/remote consulting and collaborating.

I conduct orientation for company employees on customer service skills and train sales teams in packaging JHL subsidiary services. I measure business metrics and assess financial profitability. I, as well as my teams, call on hospitals, acute care rehabs, and doctors (ranging from primary care to gerontologists). I also create 5 year strategic summaries and area-wide competitive analysis for my portfolio which leads to better sales outcomes for my teams. Finally, I am responsible for putting together a brand new training program as well as providing the backbone for a new bridge program between assisted living and memory care.

I was recruited to Belmont in early 2014. When I arrived, the community had moved on from its previous two sales people and was struggling badly in residency census. Within a year, I had gotten us back on track; to the point that by 2015, we were almost full. By mid-2015, we were rolling and ultimately achieved 100% occupancy results for 18 straight months (11/15 – 4/17). I also started to build my colleague network by mentoring and coaching other sales pros around the southeast through prospecting, planning and organization.

Over my time at Belmont, we generated over $3 million in revenue despite pricing challenges (market cost leader), and ever-growing marketplace competition. I became adept at sales management and inquiry conversion over the life cycle of a sale. I developed the ability to coordinate relationships, prepare/oversee high-quality sales strategies, and conduct complex negotiations while using consistent problem-solving skills.

I increased occupancy 41% in 11 months while coaching various senior living professionals. Used SaaS applications (Spark, YGL) to track market conditions and financing to schedule advertising. I was a 3-time winner of the Sunrise Horizon Award for net gain and continuous improvement in metrics.

Copywriting, editing, staff training, document design, strategic analysis. I've worked with companies in various industries from healthcare to education to senior living. Specialties have included website design, graphic design, event planning and program design.

I created over $2 Million of business as distribution representative and trainer for construction managers, architecture firms, and general contractors. Conducted sales presentations for trainings while submitting RFIs on specifications for commercial interior design projects (kitchen, college dorms, etc.). I managed 9-person sales team through consultative selling process while building budget lines, managing maintenance expenses/bookkeeping, acquisition of emerging markets, developing client base, creating documents for business plans and merchandising, CPM Advertising, and representing the company at trade shows. I was responsible for account management, OSHA compliance, and communication across all vendor RFPs.

My first foray into senior living. I Increased occupancy by 30% in first year; 45% overall while providing market intelligence. I developed the ability to collaborate on strategic sales documents, calendar-based operation plans, focus groups, client services, marketing strategies, and managed leaders from area organizations My first true mix of in-house and field sales.

Probably my favorite job, I achieved a 150% increase in client involvement and participation using sales experience for recruitment.

My main responsibilities were preparing and overseeing strategic plans connecting data analysis to promote program growth and finance donation base. I worked on capital campaigns and built business plans for student organizations. I developed team leaders, while identifying, hiring, training, and coaching sales team. I learned to see the benefits of positive reinforcement and accurate reporting while managing a 10 person staff.

My first big promotion, I facilitated a 130% increase in member engagement while training, developing, and using supervisory experience to manage a 4-person team. It was my first true management experience and it included strategic plans and analyzing past performance reports of team members, building relationships, conducting timely interactive marketing plans, using public relations for brand advertising, events planning and fundraising.

Before my promotion to Regional Director, I excelled as Assistant Director in Atlanta; building customer experience relationships and sourcing of team leaders. BBYO had an outstanding record of modeling behaviors for student leaders.